Amazon Prime Day offers plenty of business-building opportunities, including helping introduce your company to new customers. Advertisements can be an effective way to reach relevant audiences during and after Prime Day. We've compiled several different methods by that Prime Day advertisements can help grow your business.
Engage more shoppers before Prime Day
It’s never too early to start marketing before Prime Day. According to a recent Kantar survey conducted by our team, 75 percent of consumers are likely or highly likely to buy a product they discovered during the lead-in to Prime Day. Brands have the opportunity to target different types of buyers throughout their buying journey, and these insights can be used to inform your strategy.
Showcase your brand and deals
Before Prime Day, brands had an excellent chance to introduce themselves to potential customers. After Prime Day, they had another good chance to remind existing customers of their exclusive deals. And after Prime Day, they had yet another good chance to strengthen customer relationships by increasing their likelihood to purchase additional products from the same company.
see Advertising tips for Prime Day
