While some Glance view reports may vary depending on the platform and the specific input or filter applied to the metric, as a general guideline these views indicate a level of consumer interest and consideration for a product or service.
As a starting point, we typically utilize sponsored ads, which allows us to target potential clients who are interacting with our niche in the Amazon marketplace. Sponsored Products are an excellent starting point if the brand wants to hit lower conversion objectives such as sales. We utilize Sponsored Branded and Sponsored Brand videos to increase awareness within our niche, although we have also seen successful conversions with these ad formats. Finally, Sponsored Displays give us the ability to display branded products within our own customer’s item details pages, as well as across other items within their specific niche.
see Optimize advertising strategy across the shopping journey
