Optimize your product listing pages so they appear at the top of Amazon's search results when people search for products by name. These changes can increase sales and lead to better customer reviews.
As an Amazon seller, you can utilize SEO techniques to:
- Increase sales by driving more visitors to product listings.
- Make sure your products and brands get seen by potential buyers.
- Increase conversions and sales growth
A "conversation" is an exchange between two people. Conversions are the results of these exchanges. The "conversion ratio" is the percentage of conversions out of the total number (or volume) of conversations.
When more people visit your site, the number of conversions increases. Use this metric as an indicator of the success of your SEO efforts.
see Amazon SEO: How to Optimize Your Product Listings (Step-by-Step Guide)