The digital shelf is an area where customers can browse through items they might be interested in purchasing. These areas are typically found near checkout counters or within departments such as clothing or electronics. In order to create a seamless shopping experience, retailers must ensure that these digital shelf experiences are consistent across all channels.
Most companies aren't using their "digital shelves" effectively. According to a recent study by Shopify, only one in five retail stores uses a digital shelve strategy and digital shelve analytics. Many of those who do, however, say they don't fully capitalize on the opportunity to improve customer experience.
