Branding is about building an identity that people recognize and associate with your company. You may already have a strong brand identity, but if not, you should consider developing one. A good brand identity helps customers identify with your product and feel connected to your business. When you build a strong brand, you'll also attract loyal customers who will stay with you through thick and thin.
What is brand management?
Brand management is a series of marketing, promotional, or business development activities designed to increase consumer awareness of your brand. It includes building a strong reputation for your company through advertising, public relations, and sales promotion.
Effective branding ensures that customers have an engaging experience every time they interact with your company. By investing in high-quality products and telling your unique story, you can raise customer loyalty and increase your company’s overall market share. Positive customer perceptions of your company can lead to increased revenue, profits, and market share.
see Brand Management: How to promote and protect your brand in Amazon’s store
