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Wednesday, September 7, 2022

Unlocking Amazon Vendor Central Reports

September 07, 2022 by Data Analyst

 


There has been no modern Amazon Vendor Central (AVC) API until recently. This makes reporting manual and messy. It also requires significant technology investment because of the complex nature of the AVC EDI.

Amazon Vendor Central (Amazon Vendor Central) now provides sellers with access to three key areas of product information including product details, inventory levels, and sales history. These reports can be accessed through the vendor’s dashboard, allowing them to quickly see how they are performing against competitors and what changes they should make to improve their business. 

The new API allows vendors to easily pull these reports without having to rely on an outdated interface. In addition, the new API also enables vendors to create custom reports based on their own needs.

see Secret To Unlocking Amazon Vendor Central Reports


Streamline your business with ecommerce automation.

September 07, 2022 by Data Analyst

 



Automated solutions can help you streamline your workflow and increase efficiency. They also provide an opportunity to automate processes that aren’t currently being performed. For example, if you sell products online, you may not be performing any product reviews. An automated solution could take care of this task for you. Or maybe you’re selling services instead of physical goods. You may not be tracking customer feedback or responding to requests for service. With an automated solution, you can easily handle those tasks without having to spend valuable time doing them manually.

You can use eCommerce software to automate daily tasks like pricing products and tracking customer trends. Amazon has built-in tools to assist. For example, you can set up an email campaign that automatically sends your product prices out to social media influencers when a price drops. This is a great way to get the word out about your new price without having to spend time on social media marketing yourself.

The other type of SEM is called "organic search," which means the visitor came to your website via a Google or Bing search.

What is ecommerce automation?

Automating eCommerce processes helps businesses operate more efficiently by automating certain functions without requiring human interaction. For example, you could automate an order fulfillment workflow so that when someone orders something from your store, they receive an email notification letting them know their order has shipped.

ECommerce automation can help you save precious resources by freeing them up for other things. It can also provide you with valuable insights into your business so you can take action sooner.

Automation allows you to focus on what’s important – creating a great customer experience. You will be able to spend more time focusing on your customers and less time worrying about mundane tasks like order fulfillment, shipping, inventory management, etc. 


see How ecommerce automation works in the Amazon store


Tuesday, September 6, 2022

How to promote and protect your brand in Amazon’s store

September 06, 2022 by Data Analyst



Branding is about building an identity that people recognize and associate with your company. You may already have a strong brand identity, but if not, you should consider developing one. A good brand identity helps customers identify with your product and feel connected to your business. When you build a strong brand, you'll also attract loyal customers who will stay with you through thick and thin.

What is brand management?

Brand management is a series of marketing, promotional, or business development activities designed to increase consumer awareness of your brand. It includes building a strong reputation for your company through advertising, public relations, and sales promotion.

Effective branding ensures that customers have an engaging experience every time they interact with your company. By investing in high-quality products and telling your unique story, you can raise customer loyalty and increase your company’s overall market share. Positive customer perceptions of your company can lead to increased revenue, profits, and market share.

see Brand Management: How to promote and protect your brand in Amazon’s store

Monday, September 5, 2022

Unlocking Digital Shelf Analytics With Data

September 05, 2022 by Data Analyst


 

The digital shelf is an area where customers can browse through items they might be interested in purchasing. These areas are typically found near checkout counters or within departments such as clothing or electronics. In order to create a seamless shopping experience, retailers must ensure that these digital shelf experiences are consistent across all channels.

Most companies aren't using their "digital shelves" effectively. According to a recent study by Shopify, only one in five retail stores uses a digital shelve strategy and digital shelve analytics. Many of those who do, however, say they don't fully capitalize on the opportunity to improve customer experience.


Thursday, September 1, 2022

How to Optimize Your Amazon Product Listings

September 01, 2022 by Data Analyst

 



Optimize your product listing pages so they appear at the top of Amazon's search results when people search for products by name. These changes can increase sales and lead to better customer reviews.

As an Amazon seller, you can utilize SEO techniques to:

  • Increase sales by driving more visitors to product listings.
  • Make sure your products and brands get seen by potential buyers.
  • Increase conversions and sales growth

A "conversation" is an exchange between two people. Conversions are the results of these exchanges. The "conver­sion ratio" is the percentage of conversions out of the total number (or volume) of conversations.

When more people visit your site, the number of conversions increases. Use this metric as an indicator of the success of your SEO efforts.

see Amazon SEO: How to Optimize Your Product Listings (Step-by-Step Guide)


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